Angry Birds founder Peter Vesterbacka announced that Angry Birds is coming to facebook on Valentine’s Day. A Technology blog Penn Olson Claims that Angry Birds is first released on Jakarta.
So what’s so special about bringing Angry Birds to Facebook? Shown for the first time to the world outside their labs, Peter brings us through the Angry Birds experience on Facebook, showing its full screen capability and higher quality animation to maximize your playing experience. Rovio will also introduce new power-ups (e.g. an earthquake; or special, bigger, or stronger birds) which you can buy (for US$0.99) or earn while playing the game. Peter said that Rovio won’t introduce a product unless it’s a great one, and claims that 40 percent of users are actually interested in buying the power-ups, in contrast to just 3 to 4 percent in most other games.
The next feature (and perhaps an obvious one) is social. Angry Birds on Facebook will have leaderboards so people can try to beat each other scores by buying power-ups to earn ‘bragging rights.’… Rovio also plans to release more games than it did last year (it released the Rio and Seasons variants in 2011) including making a more localized game with local content. Rovio released a Year of the Dragon update to Angry Birds Seasons for the Chinese New Year where it has a new theme, animations, and of course, a swooping dragon as a ‘power-up.’
Angry Birds has become a phenomenon in such a short time, and Rovio has been busy building the brand on top of the already successful game title. Now with over 700 million downloads (on its way to pass 1 billion this year) Rovio is becoming an entertainment company which will make comics, animations (it has acquired an animation company), and even plush toys to complete a full circle of online-offline engagement. With this, Rovio aims to have 1 billion fans instead of just 1 billion downloads.