A term that has grown so quickly that we can barely remember a time when it was not in use is social media. With the onset of online interaction, from Facebook, Twitter, Blogging, Digg, StumbleUpon etc which make it easier for people to interact and share ideas, products, thoughts, and their entire lives with each other, it is all the more important for businesses to use these forums and make themselves heard.
A lot of businesses end up creating profiles on all these platforms, apart from having their own sites and blogs, but find it difficult to manage all these in a consolidated manner. This is where Social media Management comes in. It helps you to integrate various social platforms, create an organized marketing presence, and amplify your visibility. A lot of online apps have been developed just for such management, and here are a few popular ones you might like to use.
TweetDeck: This can be installed onto your hard drive directly which makes it more flexible to use, since you’re not dependant on an internet browser. Essentially this app allows you to work between various devices such as Android and iPhones. It links itself to various social networks and manages them, like MySpace, Linkedin, Facebook etc.
Ping.fm: Another important manager of online accounts that integrates not only every social network you can think of, but also updates itself through SMS and email, this is one of the best options if you have several accounts everywhere and need one big head to organize it.
Klout: Klout keeps a score across all your social networks. It allows you to see your ranks, your reach, your statistics, and tells you which of your networks is most effective and which the least. You can decide which ones you want scored, and Klout keeps a directory of top influencers (who are people who generally set internet trends) which help you find popular accounts.
MySocial 24 X 7: This is an extension on FireFox that keeps you updated with everyone on your list at Twitter, YouTube, MySpace etc. Since passwords can be stored, your communication becomes instantaneous. It keeps you updated in real time and doesn’t interfere with your browsing, which means you can work while you work.
TwitHawk: Don’t underestimate the power of Twitter. By using this app, you can create users interested in your broad product area, analyze posts in real time, and make connections that help you in your marketing. By keyword-filtering, you can narrow down a large number of followers, and potentially attract them to you by making several lists with similar keywords.